I am a product designer at N26 in Berlin. I enjoy solving challenging problems and helping people take control of their finances with peace of mind. Before moving to Berlin, I worked in a property portal startup as a product designer in Dubai helping home hunters to find their next dream places.
I have a master degree in human-computer interaction design from City, University of London and hold a bachelor of Business Administration in Taiwan. I started my career in digital marketing which put a lot of emphasis on business strategy, consumer insights and performance metrics. Later on I transfer those skills that connected to product design which helps me to better connecting business goals to user needs.
I love to study lots of different people and work with a team from a variety of background make my job extremely fun. I enjoy learning new things, always get energy from being busy and active!
During my design process, I believe in continuous learning from discovery and developing to deliver winning products fast!
Make sure we are solving the right problem before starting the work
Tackle the value risk and usability risk up-front:
Will our customers use it? Is this the right problem we are solving for our customers?
Provide innovative solutions with final design and collaborate with engineers early in the process
Communicate with engineers to coordinate the implementation of designs. Keep measuring & learning for value capture
IKEA Home smart is on a mission to democratise smart home and make it accessible to the many people.
My focus is to design an easy onboarding experience for non-tech savvy users. The experience of bridging physical and digital products were rated as smooth since launch.
tadoº is an energy efficient smart solution for climate control.
I was responsible to explore value adding services for premium subscription users. I led opportunity / solution workshops with cross-functional teams for continuous discovery which increased more than 5% subscription rate to 25% from iterative experiments.
N26 is a challenger bank providing innovative financial experience for consumers.
My mission is to reimage financial products with stakeholders to help customers achieve financial wellness. I also initiated discovery workshops, prioritise initiatives based on business goals, deep-dive user research, iterative design & testing within technical constraints.
Property Finder is the biggest real estate marketplace in the middle east.
I was responsible to own the end to end property search experience on the map. Collaborated with a highly motivated engineering team, the product increased lead submission rate 11%, property page view per session 366% within the 3 months.
Mirum is a leading service design agency in the UAE.
I was able to turn user research insights and market trends into conceptual design. Identified different financial needs and designed personalised digital journey for the biggest bank in the UAE.